Win, Win, Win Business Models
One of the first meetings I attended for TalentEgg was with Kraft. The (then) Campus Recruiter listened to our pitch and the history of TalentEgg and said:
“Listen, I don’t think we can use TalentEgg. But I have say, you’ve really created a Win-Win-Win”
“A ‘Win-Win-Win’? What’s that?” I responded.
“Well, the website will really help students find meaningful opportunities with great companies when they graduate. So students win. Employers win because using TalentEgg will save them tons of time and money travelling around the country to recruit top students. And you guys are going to get rich in the process, so you win too.”
Since that conversation over a year ago, I’ve become obsessed with the concept of Win-Win-Win, and apply it as a test to almost every product/business decision I make at TalentEgg. For example, when we bring on a new employer, the transaction has to satisfy the Win-Win-Win criteria:
Do students (our audience) benefit from this employer being on TalentEgg? Will the advertiser (employer) see value? Is this a profitable transaction for us?
It’s a fantastic discipline tool for business decision making.
I’ve recently become obsessed with the BootyCamp Fitness business model. It’s also Win Win Win. Booty Camp Fitness is a girls-only Boot Camp style workout ‘club’. I generally have issues committing to any sort of fitness regime, and so I was pleasantly surprised when I joined their September camp and not only absolutely loved it, but managed to attend every single session. There was real value for me in their program.
When I looked further into their business, I discovered that they work on a sort of franchise level, and that there was a huge upside for personal trainers who become Booty Camp instructors. Their Win Win Win works like this: The Recruits (people like me) win because they’re getting in shape in a way that works for them, the Instructors (franchisees) Win because they make way more money than they would working independently as a trainer or in a Gym like GoodLife, yet still have the freedom to run their own classes, and Booty Camp Fitness makes a ton of money in the middle. It’s three way value – super scalable – and it’s fantastic.
Win Win Win represents the type of business I think I’d always like to be involved with, which, at its core, implies that I like scalable, service based businesses. I think this is a good thing.
PS – Kraft ended up becoming one of our first clients 
Wow thanks so much for recognizing our business model. It has always been important for me to create win-win-win situations in everything I do. I am so happy you enjoyed your sessions!
Warmly,
Sammie Kennedy
CEO and Creator of Booty Camp Fitness Inc.
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